We know what effective content will do for your brand: not only grab attention but also get people to engage and drive that critical trust…which converts leads into customers. We work closely with companies to develop content strategies that engage their audience in a way that supports and reinforces marketing goals. Here’s how we do it:
Content Audit and Strategy Building
We start the process with a detailed content audit to learn more about what you currently have going on for your business. We audit your present content for strengths, gaps and hints of improvement. We then create a full content strategy tailored to this analysis and meeting your business goals. This can involve what you are going to write about, who your audience for those specific articles is and the types of content that will best suit your needs (blog posts, videos or even social media content).
Personality Fit, Voice and Audience Segment
To us, real content means you know your brand voice and you know who that audience is. We work closely with your team to learn more about the personality, values and USPs of fans' brands. Plus, we also do audience research to really understand what matters most to our readers. We make sure that all the content we create not only matches your brand but is also tailored to appeal to you desired customers.
Ideation and Content Planning
With a clear understanding of your brand and audience, we proceed with the ideation & planning stage. Our creative strategists and content creators concoct ideas that fit your strategy. Following that, we create a content calendar which lays out our themes, formats and broadcast schedule. This calendar will help you stay more organized, keep everything fresh and active and assist in reaching your overall marketing goals.
Creating Better ContentEMPLARY
The writers, designers and multimedia specialists at GetSnappt make the content strategy a reality by simply creating high level quality creative with engagement that speaks to your audience. How do we focus on storytelling to help your brand message stand out? Our work, from SEO-optimized blog posts to visually stunning infographics and compelling interactive content, is tailored for user engagement designed to retain attention by communicating effectively your words of persuasion that drive action.
HOW TO TAKE ADVANTAGE OF SEO AND ANALYTICS
We combine forensics with unique data-driven insights and proven SEO best-practices to ensure that your content reaches its maximum potential. Which is why our team of SEO experts will perform keyword research to discover the words and phrases being searched for by your target audience. From there, we strategically use these keywords to boost the chances of your content being discovered and topping those Google search rankings.
This supports the collaboration and feedback loop.
We consider our customers as an extension. Throughout this process we ensure communication is strong, constant and marketing goals are kept in check. Although you are responsible for the final product of your broadcast, we want to hear feedback and make changes accordingly if something needs correcting so that what goes on air is exactly as ideal (most likely even better) than how it was played out.
Tailored Solutions for Your Success
