Strategy Development

Individualized strategies Tailored to Your Business Needs

Every business is different — with different goals, problems and audiences. We do this by creating unique strategies that fit your situation and meet our mutual goals. How we do it.

Initial Consultation and Discovery

A solid consultation where we get to know your business like the back of our hand. We chat with you about your goals, audience and overall marketing plan as well as what types of reporting or integrations are necessary for us to set up. This discovery phase allows us to deeply appreciate your brand, industry and competition which we use as a basis for creating bespoke strategies.

Spend time to conduct your own market research and competitor analysis

We start researching market trends and competition analysis based upon your business. From there, we detect market trends and understand how your customers are reacting along with the tricks that competitors are using. This analysis enables us to understand the category whitespace, opportunities present and dictates business cases around how your brand can be different! We use this data to develop strategies that can differentiate your brand in a competitive marketplace.

Establishing Specific Goals and KPIs

Effective strategy starts with clear, measurable goals. We work with you to articulate what the end-goal is and identify some Goals & KPIs based on our audit of your environment. We set clear benchmarks for success no matter if you are in the ending of a business development cycle (lead generation, sales growth), trying to build recognition and trust with your market or want to make sure all customers keep coming back. We follow this step to make sure we always monitor your business goals and can quantify actual progress.

Developing Strategy and Planning

Understanding your business and market context is important for our team of experts to develop the most appropriate strategy in order to better serve you. If all goes well, you will be able to work with these insights by finding the right channels for marketing and building a content strategy as new creative assets have been designed including messaging which would evoke reactions from that precise dynamic. Our strategies are built to produce actual adaptable and can be micromanaged when required using data performance or market changes.

Using Advanced Tools And Technologies

We leverage AI, Machine Learning and Data Analytics to further boost the effectiveness of our tailored strategies. These technologies allow us to optimize targeting, personalize messaging and automate processes and make sure your campaigns are getting in front of the right people at exactly the time when they need you. Using these tools allows us to increase efficiency and ROI in your business.

Collaborative Execution and Implementing it

We maintain that a collaboration is vital to the success of any strategy. We are very involved on your internal teams with the implementation of the customized strategy. With campaign setup execution, monitoring and optimization everything is done with detailed planning. At every stage of the process, we remain in close communication with you so that everyone is on the same page.

Improvement and Adaptation Over Time

We continually review our strategies and performance data seeking areas for improvement. We make certain that our plans are always fresh, appropriate to the day and age progress of your business! How Vinh Media gets a full understanding of your business to work out personalized strategies Collaborate with us for custom-made solutions to achieve your business goals.